Dubai’s popular beachfront destination, La Mer, is set to get bigger and better than ever. While the North section and Central La Mer continue to remain accessible, the South section will see significant redevelopment and has been temporarily closed to make way for J1 Beach. The rebranded J1 Beach strip will become the region’s first-of-its-kind flagship day-to-night beach resort destination offering unparalleled sea views, 3 leading beach clubs, 10 world-renowned F&B venues and high-end lifestyle choices. With construction well underway, the new stunning destination is set to welcome guests by Q4 2023 for truly extraordinary and elevated luxurious beachfront experiences.